Responsive Web Design – why it is important?

John Parnell Pierce has put a video on our sister site, Web Necessities, explaining why you need a Responsive Website.

Some of the key takeaways from this presentation are:

1. Responsive web pages reformat themselves to match the screen of the device viewing them.
2. Your site content is the same at every stage of the customer journey.
3. There’s a unified approach to content management, deployment and analytics.
4. Google recommends responsive sites.
5. Search engines love responsive sites.
6. Mobile internet is shifting the buying behavior of customers.
7. Mobile users tend to leave sites that aren’t optimised for their device.
8. Customers are making consumer choices via mobile devices.
9. You need a responsive website to keep in touch with your customers away from the desktop.
10. You risk losing your customers to mobile friendly websites.