Sensis is a search engine owned by the Australian telco Telstra. As far as I can tell it was meant to be a Google killer for the Australian market. However, after an initial burst of traffic, I’m now seeing referrers from sensis.com.au trickling down to virtually nothing. Here is an example from one of our sites. The site has about 2000 unique visits per day and ranks well in the Sensis SERPS for our main keywords.
| Month | Sensis referrers |
| July, 2006 | 6 |
| June, 2006 | 3 |
| May, 2006 | 10 |
| April, 2006 | 21 |
| March, 2006 | 22 |
| February, 2006 | 17 |
| January, 2006 | 41 |
| December, 2005 | 23 |
| November, 2005 | 21 |
| October, 2005 | 23 |
| September, 2005 | 21 |
| August, 2005 | 151 |
| July, 2005 | 159 |
| June, 2005 | 151 |
| May, 2005 | 114 |
| April, 2005 | 113 |
| March, 2005 | 108 |
| February, 2005 | 99 |
| January, 2005 | 98 |
| December, 2004 | 54 |
| November, 2004 | 100 |
| October, 2004 | 116 |
| September, 2004 | 98 |
| August, 2004 | 63 |
| July, 2004 | 52 |
| June, 2004 | 0 |
The other main Australian search engine, Web wombat, doesn’t fair much better. As much as I’d like to support the local search engines, I currently can’t see my businesses getting any real benefits from these search engines.